Casa Service Italy - Carpets - Veneto
THE BRAND
As for each leader company the essence is the “brand”. It has to be personalized in order to mark the company profile and be recognized in the field where the company works.
First, we want to make it clear that our new brand is the result of time evolution, a slow changing perceived visually by our customers and suppliers that have confirmed Casa Service’s features: concreteness and transparency.
Casa Service brand has been re-designed after 50 years from its foundation, fitted for the company research and development in the course of time. The result is one-dimensional brand, simple, perceptible, which call to mind the “house” residence of useful and well-rounded carpet.
The “red” roof represents “the house” that is the daily place where family members gather every day, get excited, live comfortably in tune with the welcoming surroundings.
The “blue” carpet gives warmth, comfort, cheerfulness, good mood, motivating force to the people who live in the house.
In order to complete our brand we added a “yellow” background which represents the sunrise. It suggests sunny vivacity and nature fortelling positivity since the first moment of the day. For our customers this means saving, attractiveness while in commercial terms means offers and opportunities.
Red, Blue and Yellow reflect the modern and classical, fresh, elegant, fanciful and bright house. These three colors describe our unmistakeble brand.
We could develop a brand full of meanings thanks to our long experience and great ability in our field, features that differentiate us on the national market. But the most important contribution came from our “public consuming” that is the customer who likes our brand and our product.
The new brand defines the unique and well structured image of our company and becomes a benchmark in the carpets and rugs field.
So it enters in a simply and elegant way in everybody’s house in order to give comfort and warmth, modernity, fantasy and cheerfulness.
Time and people have changed throw years, but Casa Service’s aims haven’t. Our goal is meeting everybody’s needs.
The house is seen as a place where people have to live well. People try to transform it into a welcoming, meditation and inspiration place enriching it with fashion accessories, complementing furniture and carpets. This is what Casa Service carpets intend to do: improve people lifestyle.
Casa service launched its brand based on modern trade which evolves rapidly both in terms of fashion and interior design, a never ending field in which study and survey never stop.
In order to move with the times, Casa Service research useful initiatives – carpets, doormats, rugs, new ideas for interior decoration- presenting its products in the most important international fairs.
In conclusion our brand is well known abroad as a symbol of reliability and concreteness thanks to the direct collaboration between our marketing department and our suppliers. This is essential to develop new interesting collections thanks to our experience on the national market survey and to our strong aim: comfort made for home.
Linked to the brand Casa Service, we find the images institutional that combine under way figurative our collections different between them, but have in common a real identity, the color, adapting itself very well to the strength of the mark tree colors.
| PERMANENT | OPPORTUNITY | INTERIOR |
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